Icon Strategies’ ‘Polish Cities of the Future 2050’ campaign for Saint-Gobain in Poland has been named the best in Europe, Africa and the Middle East in the Real Estate & Construction category at the SABRE Awards 2023.
The SABRE Awards 2023 award was collected on behalf of the Icon Strategies team by Michal Sobiło, Managing Director in Frankfurt.
We also received a ‘certificate of excellence’ in the Original/Commissioned Research for PR category for the same implementation.
In 2021, the Saint-Gobain Group worldwide adopted a new overarching corporate objective “Making the world a better home”. It reflects the impact of the Group, through its products, on the quality of life – living, working and the environment in which we live – of people in dozens of countries, including Poland. Icon Strategies was tasked with communicating the new objective in Poland to the company’s wide range of stakeholders and employees.
You can read the case study of the awarded implementation here.
