About us

We are reputation management specialists. Based on more than 15 years’ experience in the strategic communication management field, we deliver reputation strategies to our clients, guiding them in what, to whom and how to communicate to assist them in meeting their key business objectives effectively. Afterwards, we introduce more detailed strategies. We operate in Poland and 57 other countries.

Wide-ranging industrial expertise

Our team members have worked for dozens of clients, representing a wide range of industries, such as IT&T, coal-mining, metal goods manufacturing, chemicals, automotive, real estate, food and education.

The strength
of our combined experience

The strength
of our combined experience

We are reputation management specialists. Based on more than 15 years’ experience in the strategic communication management field, we deliver reputation strategies to our clients, guiding them in what, to whom and how to communicate to assist them in meeting their key business objectives effectively. Afterwards, we introduce more detailed strategies. We operate in Poland and 57 other countries.

Wide-ranging industrial expertise

Our team members have worked for dozens of clients, representing a wide range of industries, such as IT&T, coal-mining, metal goods manufacturing, chemicals, automotive, real estate, food and education.

Communication areas

We specialise in developing communication strategies. We have broad experience in this in the areas of corporate and product communication, crisis communication, online communication, including content marketing and social media, and employer branding. We assist new and current CEOs and key managers maximise their effectiveness through appropriate, planned individual reputation management strategies. With a view especially to the cohesiveness of all the communication activities of our clients, we strategically supervise their advertising and marketing activities.

Management

Michał Sobiło is the principal of Icon Strategies.

Communication campaigns coordinated or planned by Michał and within other teams before Icon Strategies had been set up received awards in the Golden Clips PR competition, the most prestigious in Poland, in the following categories: crisis communication, corporate PR, creativity, internal communication and research&insight.

For over a decade he has been a member of the Polish Public Relations Association. Michał is an audit committee member and former President of the Silesian Division of the Polish PR Association.

Michał had been lecturing on courses in PR strategy and product and corporate public relations for postgraduate students for over 6 years, and is the co-author of the postgraduate program 'Public Relations - modern communication in practice'.

He graduated from the Economics Faculty of Katowice University of Economics (Poland), majoring in Public Relations. He is a postgraduate of the London School of Public Relations. 

For over a decade he has been a member of the Polish Public Relations Association. Michał is an audit committee member and former President of the Silesian Division of the Polish PR Association.

Michał had been lecturing on courses in PR strategy and product and corporate public relations for postgraduate students for over 6 years, and is the co-author of the postgraduate program 'Public Relations - modern communication in practice'.

He graduated from the Economics Faculty of Katowice University of Economics (Poland), majoring in Public Relations. He is a postgraduate of the London School of Public Relations. 

Awards

Michał Sobiło, Icon Strategies founder and managing director, while working for Imago PR agency between 2002 and 2017, participated in communication projects awarded in the Golden Clips PR competition, the most prestigious in Poland, in the following categories: crisis communication, corporate PR, creativity, internal communication, and research&insight.

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