Saint-Gobain has selected Icon Strategies to develop a communication strategy and implement a project communicating the Group’s new global master objective in Poland: “Making the world a better home”.

The project will have a nationwide scope and will be based on substantial knowledge and experience of Saint-Gobain experts. Most of the brands included in the Group’s portfolio in Poland, such as Isover, Rigips, Adfors, Glassolutions or Ecophon will be involved in its implementation.

The company creates, manufactures and distributes materials and solutions that have an important impact on the quality of life in everyday life, e.g. in buildings, means of transport, as well as in infrastructure investments and many industrial applications.

Both Icon Strategies and Saint-Gobain are not revealing details of the project at this stage.

– For now I can say that the initiative will concern the quality of life of Poles – both in the place where we live, where we work, and means of transport – in the future, which our client will have a real impact on – says Michał Sobiło, managing director of Icon Strategies.

Communication activities will begin in August and will last until the end of the year. The team led by Michał Sobiło is responsible for strategic communication consulting, co-development of the final shape of the project in cooperation with Saint-Gobain experts and external experts, and communication of the project towards national and regional media, as well as online.

Icon Strategies was selected to carry out the project in a tender.