Who we are

“We are reputation management specialists. Based on more than 15 years’ experience in the strategic communication management field, we deliver reputation strategies to our clients, guiding them in what, to whom and how to communicate to assist them in meeting their key business objectives effectively. Afterwards, we introduce more detailed strategies. We operate in Poland and 57 other countries.”

Michał Sobiło, the principal of Icon Strategies.



We develop reputation management strategies for organisations and their key managers. Afterwards, we introduce these in all areas of organisation’s communications. With a view especially to the cohesiveness of all our clients’ communication activities, we strategically supervise their public relations, advertising and marketing activities.

Communication strategies


Excellent corporate and crisis communication advisory services on a European level combined with deep knowledge of Polish market - fully recommend!

Dennis Schwindt, Chief Operating Officer, HMS Bergbau AG,

Very high quality communication advisory services.

Olga Mazurek - Kiera, Marketing Director at Saint-Gobain Building Glass Europe in Poland

Great competences in terms of brand's communication in Poland and abroad

Marek Suczyk, Managing Director at Kroll Ontrack

A huge experience and a great focus on creating successful strategies and campaigns for local, regional and international companies from various industries

Piotr Dembiński, Europe & South America Division Corporate Affairs Manager at Nexteer Automotive

Michal is a very talented and formidable person to work with. He’s very good in identifying communication opportunities in media. We worked together in a Polish-Spanish project and his support always exceeded expectations

Irene Herranz, Director. Ax Comunicación. Spain

Knowledge and experience resulting in good selection of PR tools and techniques.

Paweł Loedl, Strategy Director at ING Bank Śląski

Strategic communication advisory services at the highest level.

Marek Suczyk, VP at Famed Żywiec

Michal was an excellent colleague and business partner within the Eurocom Worldwide PR network. Very professional, extremely quick and precise in his work, very eloquent, full of ideas and so nice to work with.

Isabel Radwan, Network Director, Eurocom Worldwide

Team members experience

Team members experience