We develop effective online communication strategies, and assist our clients in introducing them, or, alternatively, we introduce them ourselves. We identify what organisations need to say online to fulfil their business goals. We then specify organisations’ key communication techniques and channels on the web, including social media.
Before we begin constructing an online communication strategy, we assess how the brand is perceived by internet users and how, intentionally or not, it was communicated online before. Afterwards, we benchmark those activities against the competition. This analysis covers forums, social media channels, online media publications and the blogosphere.
The online brand presence audit enables us to collect all the necessary data with which to prepare a tailor-made online communication strategy.
On the basis of the online presence audit and the analysis of a brand owner’s business goals, we develop an online communication strategy and action plans. We suggest what the organisation should say online, using a wide range of content marketing techniques, and how the organisation should distribute the content created to come across well online. We then plan all the activities and submit ready-for-use action plans to our clients.
In carrying out the online communication programmes, we manage the organisation’s communication in all previously defined channels and effectively distribute detailed content far beyond the online owned media, for example, by fostering relations with online media, generally.