Icon Strategies’ “Poland in Decibels” campaign for the Saint-Gobain Group was named one of the five best PR campaigns in Europe in the European Excellence Awards 2020.

Icon Strategies’ “Poland in Decibels” campaign for Saint-Gobain Group has been recognised as one of the five best PR campaigns in Europe in the regional category Poland, Ukraine and Moldova, in the European Excellence Awards 2020 competition. The winner in this category was the UNICEF campaign.

Main conclusions from the report “Poland in Decibels”

The aim of the “Poland in Decibels” campaign implemented by Icon Strategies in 2020 was to draw attention to the problem of the impact of noise on the lives of Poles, in particular the development of children. Measurements carried out by Saint-Gobain Group experts showed that the highest noise levels are recorded in poorly soundproofed Polish schools.

The report identifies the quietest and noisiest places in Poland and in relation to the largest Polish agglomerations.

The problem of noise pollution in Poland, on the basis of the report “Poland in Decibels”, was brought to the attention of the biggest Polish media.

European Excellence Awards

The European Excellence Awards is one of the most prestigious and demanding public relations competitions in Europe. The competition evaluates campaigns submitted from all over Europe, divided into subject and/or geographical categories.

Icon Strategies consultants were responsible for strategic consulting and communication of the report.