Anna Przybysz

Icon Strategies managers

Anna Przybysz

senior manager,
head of Icon Academy

Anna is a senior account manager at Icon Strategies. She also manages the Icon Academy – the agency’s training department.


She has over 10 years of experience in public relations. She provides strategic advice and coordinates media relations activities for the agency’s clients. As a licensed trainer, she also oversees the quality and scope and co-leads the training courses offered by the agency as part of the Icon Academy.


She carries out projects for clients in the construction, technology, telecommunications, financial and food industries.


Anna played a key role in the Icon Strategies team that delivered the ‘Smart City from Orange’ project for Orange Poland, which was awarded a Certificate of Excellence in the SABRE Awards 2024, a Golden Clip 2023, two PR Wings 2023 awards and a diamond, top award in the ESG Leaders 2023 competition. She was also involved in the agency’s projects for the Saint-Gobain Group in Poland awarded a Certificate of Excellence in the SABRE Awards 2021, a Bronze Clip 2021, a Golden Clip 2022, a PR Wings 2023 award and a gold award in the ESG Leaders 2022 competition.


Prior to joining Icon Strategies, she gained experience working both on the agency side and in PR departments. She served as PR manager at OFFON Agency, a video marketing agency and the technology company i-systems. As a public relations advisor, she worked, among others, for the Polish Association of Debt Management.


She cooperated with the industry portal by conducting SEO PR workshops as part of the PRoto Academy.


She teaches public relations at the AGH University of Science and Technology in Kraków and at the WSB Academy.


She is a graduate of the University of Silesia and the University of Economics in Katowice, where she completed postgraduate studies in public relations.

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