Icon Strategies managers

The Icon Strategies team is led by managers with many years of experience in public relations both on the agency side and in-house in the international structures of a global corporation. They are the people behind the strategies and implemented projects awarded in the most important competitions of the PR industry in Poland and worldwide – SABRE Awards, Golden Clips, PR Wings or ESG Leaders.

Michał Sobiło

managing partner,

Michał co-manages Icon Strategies and serves as its chief strategist. Campaigns he has strategized for have been awarded in top global and Polish PR competitions.

Piotr Dembiński

managing partner

Piotr co-manages Icon Strategies. In his advisory role, he combines years of in-house experience managing PR in EMEA and Latin America for an international corporation with a decade of agency-side work.

Anna Przybysz

senior manager,
head of Icon Academy

Ania plans and coordinates media relations activities for the agency’s clients. She is also responsible for the wide range of training courses we offer.

Agnieszka Stefaniuk

senior manager

Agnieszka advises the agency’s clients on corporate and product PR, public affairs, and social media.

Paweł Warchocki

creative director

Based on over two decades of experience and a passion for creation, Paweł ensures the highest visual quality of our projects.