Piotr Dembiński

Icon Strategies managers

Piotr is the managing partner at Icon Strategies.


He has over 15 years of experience in the field of public relations. He has gained this experience in cooperation with both Polish and foreign corporations from industries such as automotive, IT, energy, real estate, heavy industry, finance and others. The projects in which he was involved were awarded the Golden Clips of the Association of Public Relations Firms in Poland – one of the most important awards in the PR industry in Poland – three times.


From 2014 to 2021, he coordinated PR activities for the Europe, Africa and South America region at Nexteer Automotive (a former division of General Motors).


He also carried out numerous Public Affairs activities (e.g. as a member of the Governmental Affairs group at the CLEPA association – the largest organisation supporting automotive suppliers, operating at the European Commission in Brussels, and as a member of the Audit Committee of the Polish Automotive Industry Association and the Programme Council of the Silesia Automotive & Advanced Manufacturing cluster).


General Manager (2012 – 2014) of the Polish branch of Automotive PR – the world’s largest network of independent PR agencies specialising in working for international automotive clients, working for such brands as Bosch, Chevrolet, Continental, Ferrari, Valeo and Volvo.


From 2007 to 2014, he was an account manager at the Imago PR agency.


He taught communication at the WSB Academy, the University of Economics in Katowice and the University of Silesia.


Graduate of Public Relations at the University of Economics in Katowice and Philosophy at the University of Wrocław, as well as numerous courses, including the leadership academy of The Pacific Institute.

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