Reputation management strategies


Reputation management strategies

At Icon Strategies, we specialise in reputation management strategy development, with the aim that our clients become future icons for their industries. We create strategies which guide organisations in communicating in the longer term, through their choice of the most optimal actions, messages, communication tools and techniques.

Business goals analysis

While developing reputation strategies, we always subordinate them to the key business goals of our clients. At this stage, we work collaboratively with the organisation’s management.


Communication in key reputation areas

Within fully developed reputation management strategies, we are precise about what, how and using which tools organisations (and their products) should communicate with their audiences. In our strategies, we focus on corporate communication, corporate social responsibility, product communication, sponsoring, online communication, including social media, and content marketing activities, as well as on the employer branding area.