Under Poland’s National Recovery Plan (KPO), PLN 18 billion is earmarked for investment in healthcare. As part of the initiative, Saint-Gobain will develop a set of recommendations for optimising the renovation of existing hospitals and constructing new ones. For the first time, this will be done on such a scale using a participatory approach, involving collaboration with medical professionals, architects, patient representatives, and Saint-Gobain experts.

Icon Strategies is responsible for media and social media communication for the project across Saint-Gobain’s group and subsidiaries. Their work includes video production support.

The featured image for this project showcases Sweden’s Karolinska University Hospital, regarded by many experts as one of the world’s best-designed hospitals.