Icon Strategies wins two top prizes at PR Wings 2023



We have been awarded with two major awards in the B2B and Effectiveness of the Year categories for our campaign for Orange.

The ‘Smart City from Orange’ campaign was directed at representatives of Polish local governments. The partner of the project was the Association of Polish Cities (ZMP), and the content supervisor of the educational part of the campaign was Szymon Ciupa, an expert of ZMP and author of smartcity-expert.eu – a blog about truly intelligent cities.


The project consisted of two key stages. The Smart City Leader Academy, addressed to representatives of Polish local governments, and a competition for cities, in which smart crossings in dangerous places indicated by the local governors themselves were to be won by voting.


Earlier, the first part of the project – the Smart City Leader Academy – won the Diamond (highest) Award in the ESG Leaders 2022 competition in the educational programme category. The organisers of the competition included the Warsaw Stock Exchange and PwC Poland.


The PR Wings 2023 awards were awarded for the implementation of the entire campaign.