Icon Strategies has begun working with BMZ Poland, one of the largest manufacturers of battery systems in Europe and worldwide. The agency is responsible for providing strategic consultancy in external communications, including media relations and social media support.

BMZ Poland plays a key role within the global structure of the BMZ Group – a world-leading provider of intelligent power supply and energy storage systems based on lithium-ion technology.

As part of the ongoing cooperation, the Icon Strategies team is tasked with developing a communication strategy. To ensure its effective implementation, the agency’s experts will support BMZ Poland in day-to-day media relations activities in Poland and abroad, create content for social media channels, and position the company’s experts in the context of BMZ’s R&D activities and the applications of its solutions in e-mobility (buses, lorries, agricultural vehicles, bicycles, scooters) as well as in energy storage.

The scope of work also includes educational initiatives and communication with local authorities and business partners.

A dedicated agency team, led by Managing Partner Piotr Dembiński, is responsible for the cooperation with BMZ Poland.

In recent years, Icon Strategies has received a number of industry accolades, including the SABRE Awards, Złote Spinacze, PR Wings and ESG Leaders, awarded for some of the best-designed communication campaigns in Poland and across Europe.

The agency’s team has worked with companies and brands such as Aldi, Orange Polska, Saint-Gobain Group, TMF Group, JAS-FBG and Nexteer Automotive. Team members also bring extensive in-house experience in communication management within large organisations.