Icon Strategies is responsible for communications for SAIO by ING in Poland
26/01/2026
CATEGORY: Corporate PR, Icon Strategies
We provide communications support for SAIO, a technology company within the ING Group.
AI-powered business process automation is genuinely transforming the way organisations operate: it shortens operational timelines, improves quality and frees teams from repetitive tasks. However, for technology to truly strengthen a brand, it must be communicated in a clear, credible and responsible way.
We are very pleased to have started our collaboration with SAIO — a technology company within the ING Group that automates business processes using AI for organisations in Poland and internationally.
Our shared goal is to demonstrate how AI:
- supports real business processes,
- solves specific business challenges,
- delivers measurable value — without technological hype.
We are responsible for corporate PR activities, including media relations and social media.