In the annual edition of the competition, participants are faced with the task of revitalising a real area designated by the organisers in one of the world’s cities. In previous years these cities included Paris, Madrid, Milan and Dubai. This year it is Warsaw, where the global finals of the competition will be held on 8-10 June.

The CEO of the Saint-Gobain Group worldwide, Benoit Bazin, will be present during the finals of the competition.

Icon Strategies consultants are responsible for preparing the concept of communication of the competition finals, media service of the event, including relations with foreign journalists visiting Warsaw and communication of the event in social media.

The agency was chosen to carry out the project on recommendation. Poland will be represented in the global finals by three two-person teams. You can read more about that in the Warsaw Business Journal.

We were selected to work on this project by recommendation.